Whiteboard Animations Are Like Fireworks

Whiteboard Animations Are Like Fireworks

Whiteboard Animations Are Like Fireworks
Whiteboard Animations Are Like Fireworks

Remember running your first lemonade stand? It was fun! It taught you about handling money, service with a smile, and to only use half the container of lemonade mix per pitcher instead of the whole thing! But what you didn’t learn was something that we as business owners know all too well: there are lemonade stands in front of every single house on the street and all of them claim to have the best lemonade! Free enterprise is a beautiful thing, but it sure makes it hard to sell lemonade.

As technology has evolved, so has the prescription for getting noticed. In the old days, all you needed to have was a business phone number. Over time you needed to add a fax machine, and later a website! Fast forward to today. Social media pages are what everyone uses.

As the trend changes, so do all the lemonade stands, each trying to get an edge on the market to stay two steps ahead of the competition. And people will do anything to get noticed! I’m pretty sure I’ve counted more sign-spinners on street corners in 2017 than I have ever seen in my life. And even though it’s true that people’s attention is scientifically drawn to color and movement, there has got to be a way to rise above the “dancing bear” technique to grow your business!

What about fireworks? Yes. Fireworks. I don’t care if you are 5-years-old or 100 years-old, anyone who watches fireworks says “Ooh!” and “Ahh!” Just check out the amazing pictures in a quick Google search. There is something magical about watching fireworks. “How… Do… They… Do… That?!!!” And when the fireworks are through we all want to know one thing… which one of these lemonade stands fired them off?!

Whiteboard animations are like fireworks. There is something magical about watching someone draw something in front of you. Like when you’re watching a street artist, you don’t want to walk away until you see what they’ve painted… the payoff isn’t until the very end.

Whiteboard animations have the highest percentage of audiences watching them until the very end. That’s not just magic, that’s lightning in a bottle! What could you do with lightning in a bottle? Let’s start with selling more lemonade.

How do you get started? Contact Rhett Creative for a free consultation or visit us online to learn more about whiteboard animation. Give Rhett a call at 214-695-5560, or send an email to rhett@rhettcreative.com.

Whiteboard Animation – The Process

Step 1. Ask yourself five questions:
1. What do you want to accomplish?
2. Who’s your audience?
3. What’s your core message?
4. What action do you want viewers to take
5. Where will the video be played

Step 2. Consultation – Schedule your FREE consultation through the website by filling out either the “contact us” OR “schedule free consultation” at www.rhettcreative.com. This is a 30-60 minute phone call to discuss your ideas.

Step 3. Script writing – After your consultation, Rhett Creative will develop your script based off of your consultation and will send you a completed version for you to review and edit where it is necessary. Once you have made the changes, send it back.

Step 4. Storyboard – The finalized script is translated into a storyboard so you can see the flow of the video through illustrated pictures for review and changes made where necessary.

Step 5. Final feedback – You are able to provide final feedback before the animation heads to production. We’ll discuss any preferences you have for the look and sound of the video including links to a website to pick music (if you so desire).

Step 6. Delivery – The high-definition video is completed and you will receive the actual video file in whatever format you desire (.mp4, .avi, .gff, etc.).

Why whiteboard animation?

Whiteboard animation is trending today because of a few reasons.

One, this has become a fast-paced world that is information driven and yet everyone still has the same number of hours in each day. So we end up being filters of information rather than true engagers of a message. Whiteboard animations help set your message apart by their very nature because there is something magical about watching someone draw something in front of you. Not to mention, whenever you can hit on more than one of the five senses, the chances of retaining the information goes up dramatically. Exactly the same reason that you loved that whacky teacher who always used fun, engaging examples during class.

Two, welcome to the world of VIDEOS. We used to watch videos or movies on the big screen, then in our own homes, and now finally, in our pockets. Videos are how we communicate through YouTube, Facebook, and other social medias. The trouble is the same as reason one… your video needs a differentiator. Whiteboard animations statistically hold audience’s attention for the entire length of the message (as long as it stays under two minutes). This is a staggering game-changer that sets your message apart from all the rest.

And three, advertising isn’t what it used to be. Most businesses do not have the advertising budget to spend tens of thousands of dollars on 30 to 90 second spots on TV or radio. And production companies charge at least $3,500 to even touch a project. They have to! Bringing cameras, lights, and audio equipment to your location, shooting hours of video, editing for hours, etc. It takes a lot of man power and time. So most business owners simply spread their message through the internet, email, and social medias. Whiteboard animations cost a fraction of the price of other advertising  and can still produce better results than informational videos.