Branding yourself isn’t simply printing your logo on cups and t-shirts (although that always helps). Branding yourself comes down to the personality and character of your company. Are you tech-savvy? Are you all about relationships? Are you the ROCKSTARS of your industry? The real question is, what do you put your emphasis on? Because the process of branding starts with emotions and feelings. After you’ve determined who you are, then come colors that reflect those feelings. Subsequently, fonts carry that feeling. Likewise, mascot or no mascot? Then before you know it, you are assembling something that goes from genuine to gen-YOU-ine.
Consider the differences between these two logos. Both are in the “remodeling business”, both are changing the layout inside your home, but look at the logos then read the descriptions of the businesses.
Elegant Home Design – chic, tasteful, and charming
Wall Removal – heavy lifting construction & demolition
BRANDING YOURSELF SHOULD BE CLEVER, CREATIVE AND EYE-CATCHING. PEOPLE ARE CONVINCED SLOWLY THROUGH A PROCESS OF GOOD FEELINGS. A FIRST IMPRESSION IS KEY!