WHITEBOARD ANIMATION MARKETING – SIMPLE, SOPHISTICATED, & SPELLBINDING

Forbes Magazine wrote an article in Feb. 2016 called “Four Reasons Why Your Next Marketing Move Should Be A Whiteboard Animation Video”

Why?

  • BECAUSE show-and-tell always works better than “tell”.
  • BECAUSE it’s being drawn in front of you, which, like a street artist, the pay off isn’t until the end so it hooks you till the end.
  • BECAUSE it stimulates so many different parts of the brain.
  • BECAUSE attention and also retention is statistically higher when things are presented in this way.

With enough time, people will forget all the information that they saw in your video, but they will remember the image that was drawn. Somehow, the brain remembers drawings far more than statistics.

If your audience can remember something, even if it’s something very arbitrary, then they can Google it. If they can Google it then your video has accomplished its goal: not simply getting attention, but retaining attention.


INFORMATION HARD TO UNDERSTAND? SOLVED

This is our wheel house! When State Bar of Texas approached us about making Texas government easier to understand for kids in Texas public schools, we said, “no problem!”


WARRANTIES UNCOMFORTABLE TOPICS? SOLVED

When Mirage came to us, they had a very typical problem that most construction-related businesses need a solution for. Warranties.

We’ve all been customers who expect a warranty to cover more than it does and we’ve all been disappointed when it doesn’t. This was a an explanation that needed to be handled delicately. Enter Rhett Creative.

Watch how we explained the limitations of the warranty while still creating value through education of the product.


TOO MANY DETAILS? SOLVED

Forbes Magazine wrote an article in Feb. 2016 called “Four Reasons Why Your Next Marketing Move Should Be A Whiteboard Animation Video”

Why?

Because show ’n’ tell works better than “tell”.

Because it’s being drawn in front of you, which is like a street artist, the payoff isn’t until the end so it kinda hooks you.

Because it stimulates so many parts of the brain.

And because retention and attention are statistically higher when things are presented this way.

People may forget the idea, but they will remember the image that was drawn. If your audience can remember something, even if it’s something very arbitrary, then they can Google it. If they can Google it then your video has left a few more digital breadcrumbs than other videos.


BUSINESS PRESENTATION TOO LONG? SOLVED

One thing all business owners share is a desire to present their company in consistent and precise way no matter who (from their company) is speaking about it.

We helped JPaul Roofing and Construction put a 25 min presentation into 6.5 mins.

Now every employee has the video in their pockets through YouTube.


ONE LITTLE VIDEO… OVER 115,000 RESULTS SOLVED

Here is a perfect example of our philosophy about Whiteboard Animations and their potential to have a much bigger impact online than other videos.

This is a “Jandy Never Lube 3-way valve” and is one of the most confusing valves installed on swimming pool equipment because it can’t ever be turned off (even though it has the word, “OFF” written on the handle). And since it is made out of black plastic, you can’t see inside to learn where it’s sending water when you turn the handle. The only thing do is turn the handle, then walk over to your pool to see where water comes out, but still remain confused on how to turn it off.

So, it’s confusing.

Secondly, there are probably 35+ videos explaining how to use this valve. All are shot on film. All have people who know what they’re talking about explaining. All of them are roughly 2.5 mins to 6 mins long!

Challenge accepted.

We made this 30 sec video using drawings & music.

We released it on YouTube on April of 2017, we didn’t spend any $$$ promoting it.

In 4+ years it has gotten over 120,000 views, over 280 likes, and continues to grow exponentially as people share it.

But what is the true value in a video like this?

Right now, as of Sept. 2021, if you Google “Jandy Valve” or “Jandy 3-way valve” THIS VIDEO is the first video to appear.

We are a VERY small company who made a VERY short video that has made a VERY big splash online.

It’s your turn.